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Privacy Policy


This policy refers to a set of web products and mobile apps: Marketplace backoffice, Vendor Backoffice, Order app, mobile delivery apps for iOS and Android platforms, mobile courier apps for iOS and Android platforms (Service), Web Marketplace, released as a part of Playfood solution.


Playfood is a product of Apps Playfood Ltd, a company incorporated and acting in accordance with the laws of the Republic of Cyprus, registered address is Arch. Makariou III, 228, AGIOS PAVLOS BLOCK A, Flat/Office 113, 3030 Limassol, Cyprus, registration number ΗΕ 430295. Playfood is committed to protecting and respecting the user’s privacy.

Safeguarding your personal information is important to Playfood and it recognises the responsibility you entrust it with when providing your personal data. This Privacy Policy details how your personal information is used by Playfood both actively and passively, when you use the website – (“the Site”), and/or the Playfood Mobile Telephone Applications (“Apps”), and/or Marketplace backoffice – http://admin.* or http://vendor.* Vendor backoffice, * — Web Marketplace. Playfood wishes to outline what information it may collect from you via the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps, how it will use it, whether it will disclose information provided by you to third parties and the use of “cookies” on the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps. You can be sure that we will only use your information as described in this Policy.

By using Playfood’s services or registering, downloading information or entering the Site, the Apps, Web Marketplace, Marketplace backoffice, Vendor backoffice, you consent to the processing (collecting, using, disclosing, retaining or disposing of personal data) of your information under the terms of this policy.



Playfood may collect and process data about you relating to:

  • the provision of services or online content in order to deal with your requests and enquiries. This includes data provided at the time of subscribing to any services or news Playfood offers, downloading data posted on the Site, the Apps, Web Marketplace, Marketplace Backoffice, Vendor Backoffice, posting material or requesting further services;

  • data in connection with or participation in any promotions or competitions sponsored, promoted or offered by us and/or any third party and any data provided to us by way of feedback, profile forms or site issues;

  • your contacting us, for example by email, post or telephone, in which case Playfood may keep a record of that correspondence in our customer relationship management system Base to respond to your enquiries and improve its services. Thereafter, Playfood may use your email address to contact you about its services;

  • other information from your interaction with the Site, the Apps, Web Marketplace, Marketplace backoffice, Vendor backoffice, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the Site, ad data, IP address, standard web log information and the resources that you access, when it is required for Playfood’s own purposes.




This Site, Web Marketplace, Marketplace backoffice, and Vendor backoffice, use Google Analytics, a web analytics service provided by Google, Inc. ("Google") and Yandex Metrica, a web analytics service provided by Yandex, Ltd. ("Yandex"). These services help us to improve your experience of visiting our Site, Web Marketplace, Marketplace backoffice, and Vendor backoffice. They use cookies that are stored on your computer/device and contain information about your visit: duration, visited pages, country, browser type, device type, etc. To learn more about Google Analytics, including how to opt out of it, visit and 

Yandex Metrica helps us to get statistical data about visitors' behaviour on our Site. Yandex Metrica may record mouse clicks, mouse movements, scrolling activity, etc. By analysing this statistical data, we are able to improve the navigation and design of the site to provide our users with better experience and ability to find and use the information of our Site faster and more efficiently.

To learn more about Yandex Metrica, visit



We use advertising functionality of Facebook (pixel) and AdRoll (pixel) that are added to our Site's pages and allow us to send them the data about visitors' actions performed on our Site. By means of pixels, Facebook creates custom audiences of people who visit specific pages or set of pages and/or make a conversion. We do not transfer or disclose any personally identifiable information to Facebook.

By means of Google Analytics, we use features like:

- Remarketing with Google Analytics;

- Google Display Network Impression Reporting;

- Google Analytics Demographics and Interest Reporting;

- Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. 

We do not transfer or disclose any personally identifiable information to Google. You may adjust the settings of the ads you want or do not want to see here:


By means of Google Maps Controller/APIs we collect data used for geocoding and autocomplete that is used within our Applications. Use of the controller is covered by Google Maps Controller Data Protection Terms that can be seen here:




Playfood may collect information about your computer and/or your mobile telephone device, including where available your IP address, operating system and browser type. We do it for system administration and to improve user browsing experience. These statistics are gathered anonymously and do not identify any individual.

For the same reason, Playfood may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer and/or your mobile telephone device. Cookies contain information that is transferred to your computer’s and/or mobile telephone device’s hard drive. They help us to improve the Site and to deliver a better and more personalised service.

They enable us:

  • to estimate Playfood’s audience size and usage pattern;

  • to store information about your preferences and so allow us to customise the Site according to your individual interests;

  • to continually improve Playfood’s services;

  • to recognise you when you return to the Site.


You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Site, Web Marketplace, Marketplace backoffice, and Vendor backoffice, the Apps and you may not be able to shop online. Unless you have adjusted your browser setting so that it will refuse cookies, Playfood’s system will issue cookies when you log on to the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps. For further information on cookies and how to manage them, look at




The data that Playfood collects from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). The adequate protection of your data is guaranteed by appropriate safeguards (such as contractual commitments), fully complying applicable legal requirements. By submitting your personal data, you agree the transfer, storing or processing of the data to destinations outside EEA. Playfood will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where Playfood has given you (or where you have chosen) a username, login or password which enables you to access certain parts of the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps, you are responsible for keeping this information confidential. Playfood asks you not to share a username, login or password with anyone.


Playfood restricts access to your data to individuals who need access to it in order to process it on Playfood’s behalf. The employees who work with your data are bound by confidentiality agreements. In case they will fail to meet the required security of the data processing, Playfood will sue them.




Playfood uses information held about you in the following ways:

  • to ensure that content on the Site and/or the App is presented in the most effective manner for you and for your computer and/or your mobile telephone;

  • to provide you with information, products or services that you request from Playfood or which may interest you, where you have consented to be contacted for such purposes;

  • to carry out Playfood’s obligations arising from any contracts entered into between you and Playfood (including but not limited to pick-up and drop-off destinations);

  • to verify your identity when you sign in to any of our Site or App;

  • to allow you to participate in interactive features of Playfood’s service, when you choose to do so;

  • to contact you for your views on Playfood’s services and to notify you about changes or developments to Playfood’s service;

  • to update you with operational news and information about our Site and App;

  • to improve the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps including tailoring it to your needs;

  • to identify potential fraudulent activity and to ensure compliance with the user terms that apply to Sites;

  • to use GPS to identify the location of users;

  • to respond to support tickets, and help facilitating the resolution of any disputes;


Playfood may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and Playfood or they may contact you about these by email, post or telephone.


If you are a new customer, and if Playfood permits selected third parties to use your data, Playfood (or any third party) will contact you by electronic means only, and only if you have consented to this. By using the Site and/or the App you give your consent for us to provide your data to third parties and for the data you provide Playfood to be used for additional reasons other than those set out above. You also consent to be contacted for marketing purposes. 


If you do not want Playfood to use your data in these ways, or to pass your details on to third parties for marketing purposes, please contact Playfood by email at You can also unsubscribe from any newsletter, anytime.



We will retain personal information, customer and business information for as long as it is needed to:

  • Provide products, services and information that you or your organization have requested.

  • To communicate with you about a request you have submitted to us.

  • To manage your choices and rights you have exercised pursuant to this Privacy Policy.




1. Third Parties: Under contract, we may disclose your information to third parties. They help us providing you and others our Services (such as, but not limited to, fraud/spam investigations, payment processing, site analytics and operations). If we disclose any information to third parties, we either do it on a non-identifiable basis, or we use a unique identifier. Such identifier cannot be tracked back to you. Third parties are obliged to secure the data they receive from Playfood.


2. Business: Playfood may also pass your information on to any successor or potential successor

in title to the business and suppliers that process data on Playfood’s behalf both in Estonia and abroad. Playfood may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic purposes.


3. Advertising Partners: To enable the advertisements of our service, we may share a unique advertising identifier with our third-party advertising partners and advertising service providers.


Such identifier is not attributable to you. We may also share technical data about you (your language preference, country, city, and device data), based on our legitimate interest, with our advertising partners. This includes partners managing our advertising placements and also advertisers themselves and their agencies or third parties managing their advertising demands.




When you get our product, you may occasionally receive promotional emails. We are considering your interests in the specific products. This is why in most cases our emails contain relevant information about special offers, news, and new product features. We send this information by direct emails ourselves, or via third-party email service providers such as Sendgrid and Drip.


At any time, you may stop receiving marketing and promotional information by clicking "Unsubscribe" at the bottom of each email. You can send us a direct request to unsubscribe you from further promotional emails as well.


In case you unsubscribe from receiving our promotional emails, you may miss news about product updates. However, you will still be able to visit our blog and search for the news you want to read.




You have the right to request Playfood to not process your personal data for marketing purposes. To exercise this right, contact Playfood directly by post at Apps Playfood Ltd Cyprus, registered address is Arch. Makariou III, 228, AGIOS PAVLOS BLOCK A, Flat/Office 113, 3030 Limassol, Cyprus, or by email at also have the right to ask Playfood to amend any data it holds about you if it is inaccurate or misleading as to any matter of fact. Playfood also may ask you to provide it with two forms of photographic identification so that Playfood can verify your identity. Any request to amend Playfood’s records should be submitted in writing and addressed by post at Apps Playfood Ltd Cyprus, registered address is Arch. Makariou III, 228, AGIOS PAVLOS BLOCK A, Flat/Office 113, 3030 Limassol, Cyprus, or by email at

From time to time, Playfood may post links to third-party websites on the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps. These links are not administered or verified by Playfood in any way. Such links are accessed by you at your own risk. Playfood makes no representations or warranties about the content of such websites and cannot be held liable for any losses you suffer as a result of using such third-party websites. Playfood may provide links to third-party websites that use cookies. As a result, Playfood strongly recommends that you read the privacy policies of any third-party websites before you provide any information to them.




The General Data Protection Regulation 2016/679/EU (GDPR) gives you the right to access your personal information, rectify the information we hold about you, erase your personal information, restrict our use of your personal information, object to our use of your personal information, receive your personal information in a usable electronic format and transmit it to a third party (right to data portability), lodge a complaint with your local data protection authority. If you would like know more details about these rights or to exercise them, please contact us at the given address listed below. We will contact you if we need additional information from you in order to honor your requests.

We must have a legal basis to process your personal information. In most cases the legal basis is one of the following:

  • to fulfill our contractual obligations to you, for example to provide the services, to ensure that invoices are paid correctly.

  • where you have given your consent to the processing.

  • to comply with our legal obligations, as explained above.

  • to meet our legitimate interests, for example to understand how you use our products and services and to enable us to derive knowledge from that, which allows us to develop new products and services, and to personalize the service for you and the ads you see. When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.

  • to protect the vital interests of the data subject or of another natural person.

  • necessary for the performance of a task carried out in the public interest.


We may obtain your consent to collect and use certain types of personal information when we are required to do so by law (for example, in relation to Cookies). If we ask for your consent to process your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this privacy notice or by changing your setting within the the Site, Web Marketplace, Marketplace backoffice, Vendor backoffice, and the Apps. We encourage you to contact us to update or correct your information if it changes or if the personal information we hold about you is inaccurate. Playfood is the controller of data we collect and process according to this privacy policy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to your data protection authority.




Any changes Playfood may make to this Privacy Policy in the future will be posted on this page. This Privacy Policy will be updated from time to time, so you may want to check it each time you send Playfood personal information. The date of the most recent revisions will appear on this page.



We know that security is important to our users and we care about the security of your information. We maintain technical, physical, and administrative security measures to protect the security of your personal information against loss, misuse, unauthorized access, disclosure, or alteration. Some of the safeguards we use include firewalls, data encryption, physical access controls to our data centers and information access authorization controls. It is your responsibility to make sure that your personal information is accurate and that your password(s) and account registration information are secure and not shared with third-parties.




Please, submit any questions, comments and requests regarding this privacy policy to


Date of most recent update: February 15, 2020. The latest version - in English.


Published on December 1, 2021.


Effective date: December 1, 2021.


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