Launching a food delivery business can be a complex task, but utilizing the MVP (Minimum Viable Product) method, assembling a professional team, and following a well-organized checklist can help you ensure that you have all the necessary elements in place and on schedule. Let's get started!
MVP (Minimum Viable Product) method
MVP is a methodology that allows you to launch quickly and test concepts. Begin with a simplified version of your food delivery service and test it with a limited menu or in a specific geographic area. Gather valuable user feedback to refine your offering and grow gradually.
For MVP #1 of your meal and grocery delivery business, you’ll need:
Define your business concept and financial projections.
Playfood’s pro-team have created a unique calculator that helps to determine the profitability, find the breakeven point and evaluate all perspectives.
Conduct market research to understand your competition and potential demand.
Market research is a key element to a successful business launch. And we are ready to conduct it for you.
2. Platform and Apps
Playfood offers a trustworthy software solution for your food delivery business, providing a stable ecosystem of platforms and apps that ensure smooth performance and support business growth.
3. Marketing and Branding
Create a logo and establish basic brand identity, including brand colors.
Develop a simple landing page and establish a social media presence.
4. Operational Team
1 Call Center manager
5-10 restaurants on the catalog (you can establish partnership or follow a dropshipping model)
If you want to learn more about dropshipping model, contact our manager for a quick call.
5. Legal Requirements
Register your business and obtain the necessary licenses and permits.
And that’s it! Once you've completed these steps, you'll be ready to launch and test your concept and business idea.
MVP #2 is the Initial Growth Stage.
At this point, you'll need to work on a comprehensive scaling strategy to expand your business. While there are general points that guide the scaling strategy, it must be personalized and optimized for your specific business.
Playfood Pro-Team helps our partners develop a scaling strategy. If you already have a food delivery business or want to explore this strategy on your own, leave your email here to receive a checklist for MVP #2.