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Release Notes 63
Release 63 is one of the most operationally significant updates that we have shipped in a long time. While some of the changes aren't immediately visible to your customers, they transform the way your team works behind the scenes — and in food delivery, operational efficiency is paramount. This release brings a fully rebuilt admin interface and a brand new Incidents system in the Call Center, giving your managers the tools to react to order issues in real time. There are also
Sep 26 min read


Uber Just Bought Delivery Hero for $14.8B. If You Run or Want to Run a Food Delivery Business in Africa, MENA or LatAm, Here's Why It Matters
On 16 July 2026, Uber and Delivery Hero signed a business combination agreement. Uber will acquire Delivery Hero for €13 billion (£11.3 billion), which is a roughly 127% premium over the share price before the talks about the takeover became public. If the deal is approved by regulators, which is expected to happen in the second half of 2027, Uber will control 50 of Delivery Hero's markets across Europe, the Middle East, Asia, Africa and Latin America. This will nearly double
Aug 67 min read


How Uber Turned Discounts Into a Revenue Line and What It Means for Delivery Apps
In March 2026, Uber signed its first multi-year exclusive deal with a national digital promotions provider in the US. If you run a food delivery marketplace or Super App in Africa, the Middle East and North Africa (MENA), or Latin America (LATAM), this could be highly relevant to your business. What happened Uber has partnered with Ibotta, a US digital promotions platform, to introduce brand-funded coupons and cashback offers on the Uber Eats app, which will later be extended
Aug 64 min read


Release Notes 62
Each release we ship propels the platform forward, and Release #62 is no exception. This month, we are delivering a significant upgrade to the customer checkout experience and making meaningful improvements for Super App partners. We are also rolling out a series of targeted updates to the vendor panel and customer-facing interface. Some of these changes will be visible to your customers and will be immediately noticeable. Others work quietly in the background to keep your pl
Jul 295 min read


Built for orders that have to go through: Playfood H1 2026 Product Update
In the food delivery industry, success lies in the operational details. It's not about big launches or flashy campaigns, but whether the vendor heard the notification. Whether the courier arrived when the food was ready. Whether the customer saw a fair delivery price before abandoning their basket. It is these moments that determine whether an order is placed or abandoned. Over the first half of 2026, we focused on ensuring more orders were completed successfully. We improved
Jul 236 min read


Release Notes 61
Some releases are incremental and this one – is not. Release #61 introduces a long-awaited feature that our operating partners have been requesting — one that will transform the way promotions are managed across your entire marketplace. Alongside this, two focused updates bring greater precision to promo code targeting and enhanced functionality to the vendor mobile app. If you've been waiting for a comprehensive promotional toolkit, make sure you read this release carefully.
Jun 295 min read


How to Make Your Food Delivery Marketplace More Profitable Right Now
Most food delivery companies focus on increasing the number of orders. That's the right instinct. However, there's a second revenue stream hiding in plain sight inside the platform you're already running. This article is intended for Playfood partners who wish to maximise the value of their existing infrastructure, as well as food delivery entrepreneurs on other platforms who are curious to know what smarter infrastructure looks like. Part 1: Revenue You Can Unlock Inside You
Jun 167 min read


You can now choose the name of your food delivery service inside the Super App
We shipped a small update that changes something that partners ask about more often than you might think: the wording of the food delivery button inside your Super App. Before, the label was different. Starting today, you can choose from 18 options — select the one that best represents your market, positioning and services. Why does this matter? The button is the first thing your customers will read when deciding whether to tap it. One word. One signal. In different markets,
Jun 112 min read


18 Ways to Position Your Food Delivery Service and Double Ride-Hailing Revenue with a Super App
The Super App, a collaboration between Onde and Playfood, now offers eighteen options for customising the food delivery button in the customer app. This seemingly minor UI update is actually a significant business decision. Read on to find out what this update unlocks and why the Super App model is the fastest way for ride-hailing operators to generate a second revenue stream. The companies that built billion-dollar platforms didn't just develop transport apps They created da
Jun 117 min read


Release Notes 60
That's a milestone worth marking — and we couldn't think of a better way to celebrate it than with an update that genuinely moves the needle for your business. Alongside a set of thoughtful UI and UX improvements that make day-to-day operations smoother and faster, this release brings a new business opportunity that opens up entirely new ways to attract and convert customers on your platform. Whether you're a current partner looking to grow or an entrepreneur evaluating what
May 204 min read


Release Notes 59
It's not always about quantity — sometimes it's about getting the fundamentals exactly right. This month's update is smaller in volume, but significant in terms of value. We're addressing some of the most requested and long-awaited improvements to the platform, including smarter delivery cost calculations, a cleaner customer-facing interface and more comprehensive vendor tools. Whether you're an existing partner looking to optimise your platform's performance or an entreprene
Apr 273 min read


Release Notes 58
We're constantly working behind the scenes to ensure that your Playfood-powered platform runs more smoothly and efficiently, and becomes more profitable. This month, we're rolling out a series of meaningful updates, including tools to help you capture every order and features to open your business to new audiences and markets. Whether you're an existing partner looking to maximise your platform's potential or an entrepreneur exploring Playfood's capabilities for your next ven
Mar 184 min read


Release Notes 57
This release introduces a range of significant improvements to the Playfood software solution, designed to streamline the operations of our food delivery partners, reduce order-related costs, and maximise upselling potential. These updates will significantly improve the efficiency, accuracy and revenue opportunities of your food delivery ecosystem, whether you run a high-volume marketplace, operate a grocery delivery service or manage branded apps for a restaurant chain. 1. T
Feb 93 min read


Release Notes 56
This release introduces a range of significant improvements to the Playfood software solution, designed to streamline the operations of our food delivery partners, reduce order-related costs, and maximise upselling potential. These updates will significantly improve the efficiency, accuracy and revenue opportunities of your food delivery ecosystem, whether you run a high-volume marketplace, operate a grocery delivery service or manage branded apps for a restaurant chain. 1. P
Nov 25, 20253 min read


Release Notes 55
The central goal of this release is to help our partners run more efficient, scalable and profitable delivery businesses. Every update is based on genuine feedback from the field and is designed to eliminate operational bottlenecks, enhance the customer experience and empower vendors. Let's take a closer look at each update. 1. Flexible Order Cancellation for Customers We have introduced a new order cancellation mode for customer cancellations, including in dropshipping scena
Sep 10, 20252 min read


Release Notes 54
We're excited to introduce a fresh batch of updates to the Playfood software, many of which were requested directly by our partners. This release will have a significant impact on those working with grocery and dropshipping models, offering greater flexibility, smoother operations and enhanced customer experiences. Let's take a look at what's new. 1. Order Editing One of the most requested features is now live: the ability to edit orders directly from the Vendor Panel or the
Aug 5, 20253 min read


4 Smarter Ways to Compete with Food Delivery Giants
Direct competition with major food delivery companies such as Uber Eats and DoorDash is challenging for small and medium-sized start-ups....
Jun 12, 20253 min read


How to Attract Vendors to Your Food Delivery Marketplace: A Step-by-Step Guide
Launching a food delivery marketplace is an exciting opportunity, given the growing global demand for ordering food and groceries online....
Jun 12, 20254 min read


How Much Revenue Does Food Delivery Really Generate for Major Players?
In a market projected to exceed $1.8 trillion by 2029, food and grocery delivery has moved beyond being a niche sector to become a core...
Jun 4, 20254 min read


Release Notes 53
We’re excited to roll out a powerful new batch of powerful features designed to address a significant challenge faced by our partners in...
Jun 2, 20253 min read

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