On 16 July 2026, Uber and Delivery Hero signed a business combination agreement. Uber will acquire Delivery Hero for €13 billion (£11.3 billion), which is a roughly 127% premium over the share price before the talks about the takeover became public. If the deal is approved by regulators, which is expected to happen in the second half of 2027, Uber will control 50 of Delivery Hero's markets across Europe, the Middle East, Asia, Africa and Latin America. This will nearly double

In March 2026, Uber signed its first multi-year exclusive deal with a national digital promotions provider in the US. If you run a food delivery marketplace or Super App in Africa, the Middle East and North Africa (MENA), or Latin America (LATAM), this could be highly relevant to your business. What happened Uber has partnered with Ibotta, a US digital promotions platform, to introduce brand-funded coupons and cashback offers on the Uber Eats app, which will later be extended

In the food delivery industry, success lies in the operational details. It's not about big launches or flashy campaigns, but whether the vendor heard the notification. Whether the courier arrived when the food was ready. Whether the customer saw a fair delivery price before abandoning their basket. It is these moments that determine whether an order is placed or abandoned. Over the first half of 2026, we focused on ensuring more orders were completed successfully. We improved

Most food delivery companies focus on increasing the number of orders. That's the right instinct. However, there's a second revenue stream hiding in plain sight inside the platform you're already running. This article is intended for Playfood partners who wish to maximise the value of their existing infrastructure, as well as food delivery entrepreneurs on other platforms who are curious to know what smarter infrastructure looks like. Part 1: Revenue You Can Unlock Inside You

The Super App, a collaboration between Onde and Playfood, now offers eighteen options for customising the food delivery button in the customer app. This seemingly minor UI update is actually a significant business decision. Read on to find out what this update unlocks and why the Super App model is the fastest way for ride-hailing operators to generate a second revenue stream. The companies that built billion-dollar platforms didn't just develop transport apps They created da

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